A New Way to See the World
Adventure Cruising Facebook Campaign
When Intrepid Travel launched its newest product, Adventure Cruising, it saw little uptake in sales. Research found that people were confused by the name. When we said “adventure”, they pictured zip-lining, and when we said “cruise”, they pictured senior citizens lounging on a giant ship. So we created a campaign that would educate them on what exactly an “Adventure Cruise” entailed.
Design: Cliff Bielawski
