Meet Aisha - Our Travelers Campaign

The Our Travelers campaign aims to build new audiences by breaking down the barriers to travel using a real North American Intrepid traveler. Aisha, a 37 year-old traveler from LA who wants to travel but doesn’t have time to coordinate schedules with her friends, is our featured traveler from California (a target market for Intrepid). With focused spend on out-of-home and digital ads, including Connected TV, wild postings and more, we introduced millions of Californians to Aisha and Intrepid Travel.

Design & video: Cliff Bielawski