Intrepid Travel x High Park Brewery B Corp Beer

Branding & Naming Project

What’s in a name? Well, quite a bit actually. When Intrepid Travel and High Park Brewery, both Toronto-based B Corps decided to partner to create a limited edition beer for B Corp month, I was tasked with giving it a name. The name had to connote that each beer would plant trees to help fight climate change and, as certified B Corps, that we were changing the way businesses operate and using business as a force for good in the world. The end result? The Seeds of Change Ale which plants two trees for every beer purchased.

Design: Cliff Bielawski