Resume

christina.a.campo@gmail.com

 

WORK

Intrepid Group, North America
Copywriter & Content Coordinator

  • In my current role as lead copywriter for Intrepid Group North America, I create copy that drives conversion for digital and OOH campaigns, email marketing and social media for all brands (Intrepid Travel, Intrepid 18-29s, and Peregrine Adventures).

  • I implement search engine optimization (SEO) best practices to write website pages and blog content to improve search engine rankings while telling engaging stories. 

  • I collaborate with the digital marketing team to identify new opportunities for content creation and devise campaign concepts.

  • I edit all brand collateral for tone of voice and grammar to ensure cohesive messaging.

ClearMotive Marketing Group
Junior Copywriter

  • Wrote digital, direct, social and OOH copy for a variety of clients, including Honda Canada (motorcycles, power equipment, and marine), Valvoline Canada, and Costa Coffee Canada. 

  • Provided quality control on all project collateral by proofreading, editing, and reviewing for alignment with client brand standards, as well as working with translation vendors to ensure content is consistent in French.

The&Partnership
Copywriting Intern

  • Wrote digital, social, and OOH copy for TELUS; assisted in ideation for new business pitches; worked on internal agency projects.

Managing Matters Inc.
Senior Account Coordinator

  • Led content management for multiple clients; provided strategic recommendations to enhance efficiency of client processes; mentored junior accounts team members.

Managing Matters Inc.
Account Coordinator

  • Managed multiple clients in the non-profit sector; curated and created content for social media, newsletters, and e-blasts; provided recommendations to improve processes and reduce costs; updated websites using backend content management tools.

Add Impact Inc.
Bilingual Customer Service Representative

  • Gained experience in the day-to-day operations of a marketing agency; provided excellent customer service via phone and email in both French and English; led the translation of the company's website into French.

School

Humber College (2015-2016)
Ontario Graduate Certificate, Advertising Copywriting

University of Ottawa (2009-2013)
Bachelor of Arts (BA) Honours Specialization in French/English Translation